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Call us today: +92 51 226 1841/2

Welcome to Roseace

Roseace is Pakistan’s leading distributor of electronic, electrical and industrial components, ballistic protecting systems, Biometric Identity Leader & a ‘Security Solutions’ company that provides state of the art service through a mixed team of local and foreign professionals with the mission of delivering unparallel service and support to a wide range of highly sophisticated and professional clientele throughout Pakistan.
Roseace has been operating in Pakistan since 1997 with its Head Offices in Islamabad.



Roseace has based its working philosophy around the important aspects mentioned below:

  • The products we sell qualify high standards of international quality & warranty
  • Unrivalled range of quality brand products
  • An excellent level of customer service


. - . - Feb -11 Roseace Partners with Cross Match Technlogies to represent them in Pakistan . -

. - . - Apr-11 Roseace partners with Smartmatic to promote electronic voting in Pakistan . - . -

. - Sept-12 Cross Match Technologies Incorporates NEC's Facial Recognition and Automated Latent Print Matching Solutions on its SEEK® Multimodal Biometric Handheld . -

. - . - Sept-12 Cross Match Launches Next Generation Guardian Scanners . -

. - . - Sept-12 Former US president praises Smartmatics e-voting technology as the best in the world . -

. - . - Oct-12 Smartmatic successfully provides electoral services in Brazil . - . -

Our Vision


Our vision is to be dedicated to helping customers thrive in a changing world. The world we live in and the way we communicate are changing, and we believe in progress, growth and possibility. We want to help all our customers make their lives and businesses better with products and services that are tailored to their needs and easy to use.
This means getting ever closer to customers, understanding their lifestyles and their businesses, and establishing long-term relationships with them.
We're passionate about customers and are working to meet the needs they have today and innovating to meet the needs they will have tomorrow.


Our Strategy


We build long-term partnerships with our customers. With their support, we can maximise the potential of our traditional business, through a combination of enhanced quality of service, creative marketing, innovative pricing and cost efficiency.


Our Values


Our corporate identity defines the kind of company we are now and the one we need to be in the future.

Central to that identity is a commitment to create ways to help customers thrive in a changing world. To do this we must live our brand values: